How to Easily Find Freelance
Writing Jobs in a Recession
By Yuwanda Black
Have you ever wondered, "Where are
all the freelance writing jobs?" Have you ever sent off questions to
successful freelance writers, asking something along the lines of:
"I just can't seem to land any gigs right now. What could I be doing
"I've sent out so many queries but I haven't heard anything. Am I doing
something wrong?" Or,
"Do you have any advice on what I can do to get some work? I'm just not
having any luck."
The list goes on.
Yes, the Economy Sucks! But, It Can Be to Your Advantage
We're probably in a recession right now, no matter what the official
definition is. But, this can be to your advantage. One of the best
things about being a freelance writer is that it is a career that
thrives - no matter what he economy at large is doing.
Why is this? Basically because we live in the age of information. Every
day, online searches are conducted. What are people searching for?
Information. Luckily as a freelance writer, that's YOU! No matter what
is happening in the world, it needs to be written about. So, how can you
capitalize on the lean times right now? Following are two tips.
2 Ways to Capitalize on the Recession as a Freelance Writer
1. Change Your Mindset:
Many freelance writers till think
of themselves as, well, freelance writers. A better way to think of
yourself is as an information provider. Why is this important?
Because information is where it all begins. Email campaigns,
newsletters, web content, blog postings, social media marketing, etc. It
is all information. Information that has to be written by someone -
Once you start viewing yourself like this, you unclog that mental blog
of a "freelance writer looking for work" to an "information provider
that can help businesses compete."
In spite of these economic times, commerce goes on. And, luckily for
freelance writers - especially those interested in online writing jobs -
many companies are pouring more and more of their ad budgets into online
marketing because traditional media is just too expensive. Proof?
A survey of 600 marketing professionals were asked how the current
economy is affecting their marketing decisions. They responded in the
article, Marketers Plan to Cut Budgets, Increase Online Spend. Their
responses were summed up as follows:
"MarketingProfs has observed that online marketing is also turning into
a venue where marketers can stretch their dollar while accurately
targeting leads and customers. 60% of all marketers surveyed stressed
that they would be increasing their online budgets while 85% would be
reducing their use of traditional marketing vehicles." [Source:
MarketingPilgrim, online at MarketingPilgrim dot com]
This presents a wealth of opportunities for freelance writers in the
form of web content, SEO articles, blog posts, email marketing
When you change your mindset from freelance writer to mindset, there's
one more thing you need to do - capitalize on hot trends.
2. Recognize and Capitalize on
This is easy to do. Simply watch the news and read major newspapers
(online or off). What are some hot topics in the news right now that you
can think of?
Some right off the top of my head are foreclosures, bank failures, green
(as in environmentally friendly) topics, etc. You can capitalize on all
of these by offering content to websites, newsletter publishers,
magazines and blogs that specialize in these niches.
For more "hot" freelance writing niches, get the 2008-2009 Freelance
Writing Jobs Report (http://inkwelleditorial.com/FreelanceWritingJobsReport-08.pdf
). It's an in-depth analysis of all the sectors that present a wealth of
freelance writing opportunities - now and for the next couple of years.
It also offers advice on how to recession-proof your freelance writing
career, as well as some ideas for creating your own information products
You don't have to look hard to find freelance writing jobs, you just
have to "look smart!"
May be reprinted with the following, in full: Yuwanda Black is the
publisher of InkwellEditorial.com: The Authority Site on How to Start a
Successful Freelance Writing Career. Site features freelance success
stories, e-courses, ebooks, marketing advice and more! Want to make
money online today as a freelance writer? The e-report How to Make
$100/Day or More as a Freelance Writer! tells you how