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Freelance
Writer's Guide to Query Letters that Sell
by Mridu Khullar
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7
Deadly Mistakes that Cost you Money and Assignments
By
Mridu Khullar
Sometimes, you just
dont get second chances. Freelance writing works a
little that way. If youve offended an editor,
its quite unlikely that shes going to work
with you again. If you dont muster up the courage
and ask for a higher payment rate, you wont get
that chance till the next acceptance. And if you sell all
rights for less, you write away all future income from
the sale of that piece.
These seemingly small mistakes can cost you big money
when done repeatedly. Avoid these common pitfalls and
youll not only earn more from each sale, but ensure
that youre developing working relationships with
editors wholl look to you for regular work.
Mistake No. 1: Missing Deadlines
Ive often wondered why writers constantly miss
deadlines. After all, if youve landed an
assignmentbig or smallwouldnt you want
to get it in before time instead of after, so that
you could impress the editor and secure more work? But
many writers often fall short, and editors almost never
work with these writers again. So drop those
waiting-till-the-last-minute habits and get into
researching mode as soon as you get the assignment.
Mistake
No. 2: Lack of Preliminary Research
When the editor of a technology magazine wrote in to ask
exactly which Internet scams Id be covering in my
Top Scams on the Internet article, I wrote
back to her within minutes. Thats because Id
done my initial research even before Id sent the
query. You dont want to be on the phone with an
editor with no clue about the details of your piece. Be
the writer who responds quickly and intelligently with
the latest research, having the facts ready, exactly when
theyre needed.
Mistake
No. 3: Not Negotiating
Many freelance writers become so excited on receiving
their first national or high-paying assignment that the
thought of asking for a little more doesnt even
strike them. Many of them move on to find out that other
writers were paid better for less work by the same
publication. Always try to negotiate for a better
contractless rights, more pay, payment on
acceptance, kill fees and even a short bio if you can get
one. Most editors expect writers to ask for more, so
dont worry about seeming greedy or money-minded.
Mistake
No. 4: Not Moving On
Initially, youll need those low-paying, short
deadline, payment on publication assignments. But take on
too many of them and youll soon be working 90-hour
weeks and still have no food on the table. Once
youve gathered a couple of clips and some regular
high-paying assignments, thank the editors at the small
publications and move on. Go beyond your comfort zone and
start targeting higher paying markets. You cant
live on 20-cents-a-word publications forever.
Mistake
No. 5: Getting Too Personal
Its great to get personal with an editor. In
fact, I highly recommend it. But dont take it too
far. Your editor is not going to appreciate forwarded
jokes, tales of your latest adventures in the Himalayas
or the sob story of your dogs death. However
friendly your editor might be getting, do remember that
it is after all, a professional relationship. If you
wouldnt say it to your boss, dont say it to
your editor.
Mistake
No. 6: Letting off the Steam
Your editors changed the meaning of your review
so that it now sounds positive when you clearly intended
it to be negative, modified your quotes or hasnt
sent payment even after months of bugging her. Youd
want to tell her exactly what you think of her, right?
Bad idea. While I wouldnt suggest being a doormat
and accepting what happened, I wouldnt recommend a
fist-session with her either. Go tell her you didnt
like what she did, but say so politely. If youre
still upset, you can always stop writing for the
magazine, or let her know that your viewpoints dont
match.
Mistake
No. 7: Not Proposing Another Idea
Once youve written for an editor, your chances
of writing for his publication again increase by a huge
factor. Hes more likely to trust you with more
assignments if you come through on the first one.
Thats why, after the final acceptance, send off a
thank you note and another query. Dont give
the editor time to cool off and forget you. Strike when
he knows exactly who you are, how brilliantly youve
done your job and how youll definitely make his
life easier.
So next time youre tempted to accept an
editors initial offer or scream at him for not
sending full payment, remember that you only have that
one chance. To keep your clients happy and earn a
living in the process, avoid making these errors of
judgment. Youll soon be on your way to a very
lucrative career.
About the Author:
Mridu Khullar is the author of "Knock Their Socks Off! A Freelance Writer's
Guide to Query Letters That Sell," and is offering a FREE 12-day
e-course on writing queries. Sign up at http://www.writerscrossing.com/ecourses.html
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